The Opportunity
Paradise Point Park on Toledo Bend has been investing in their infrastructure, turning a sleepy local point on the lake into a beautiful resort destination. It had become time for their marketing to catch up to speed with the quality of the property.
BRANDING
PHOTOGRAPHY
WEB DESIGN
CONTENT STRATEGY
The Strategy
The LakeHub team formulated a multi-phase branding and marketing strategy in order to help Paradise Point Park accomplish their goals.
Cohesive Visual Identity
- Logo with Trademark
- Updated Typography
- Modern Color Palette
Multi-Day Photo Shoot
- Aerial Photos of the Property
- Walk-Through Real Estate Photos of Rentals
- Owner Portraits and Headshots
Modern Responsive Website
- Strategic Messaging
- Reorganized Content Structure
- Simplified User Experience
Advertising Plan
- New Ad Creative
- Compelling Message
- Targeted Placement
The Result
OLD LOGO
NEW LOGO
